Open to greater Philadelphia organizations interested in learning how to compete in online, vote driven funding contests.
Hosted by Here's My Chance, with special guests from Big Duck and Chatterblast Media, the session will review the many channels organizations can use to active communities around fundraising. After a presentation, experts will be on site to facilitate actionable plans to compete in upcoming challenges, most specifically, the Philly DoGooder Awards.
David Gloss, Here's My Chance/Philly DoGooder
9:35AM - 10:30AM - Multichannel Fundraising Strategies and Tactics
Farra Trompeter of Big Duck
With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? (Hint: it’s not by jumping on the next social media tool.) You can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.
During this workshop, we will:
• Explore ways to integrate your marketing and fundraising tactics, both offline and online.
• Look at ways to use email to increase direct mail giving, and to use direct mail to increase online giving.
• Show you how to integrate your marketing and fundraising tactics.
• Look at how social media can be used to reinforce work you are doing with supporters in person.
• Show you how to encourage your offline supporters to connect with you online and vice-versa.
As we explore different ways to get these channels working together, we'll identify ways to make your communications more consistent in print and online, while also selecting the best types of messages for each channel.
10:30AM-11:30AM- TACTICAL REVIEW
Evan Urbania, Chatterblast Media
Come with your laptop, social media logins, and an eager mind. Evan Urbania will facilitate, along with other campaign experts, how to design a custom campaign and compete in any upcoming crowdsourced voting campaigns.
ABOUT OUR PRESENTERS: